A-10 reveals new logos, visual identity

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OTQDHQSYDCBXQXB.20140630183803The Atlantic 10 revealed it’s new visual identity Monday, releasing a set of new logos, brand identity and in-depth usage guide.

The company behind the A-1o’s “Who’s Next” branding campaigned, 160over90 was back at the wheel once more, altering the font and color scheme that swapped out the old blue look in replace of a black and red design (PMS red 485 and PMS neutral black).

An official A-10 press release described the logos as “imagery of speed and strength, and are a direct reflection of the overall message developed during the “Next” campaign”.

“The Atlantic 10 Conference has a proud and rich history, thus it was time to redesign our logo highlighting the strength, speed and commitment of this league,” stated Commissioner Bernadette V. McGlade. “Our branding has been updated and modernized to keep pace with our membership. I love the versatility of the new marks, including the ability of our membership to utilize the conference logos in their own approved color palette.”

160over90s previous A-10 “Who’s Next” campaign has been named a finalist for a CLIO Sports Advertising Award. They agency has also developed brand campaigns for Nike, Ferrari, Under Armour, UCLA and the Philadelphia Eagles. 

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Mat Shelton-Eide has been involved in college athletics since 2007, starting as a co-founder of VCURamNation.com where he covered the Rams all the way to Houston as the one-time CAA darling shocked the hoops world with a historic run to the Final 4. He has worked within two Atlantic 10 athletic departments, first as a graduate assistant in the VCU Sports Information Department during the '09-'10 basketball season, then after receiving his M.Ed. from VCU's Center for Sport Leadership, as a ticketing and marketing intern in the University of Richmond's athletic department during the inaugural season of Richmond's Robins Stadium, months before the Spiders 2011 Sweet 16 run.

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